Boost Marketing Campaign Results

Dental Surveys Can Boost Marketing Campaign Results
By Joy Gendusa

In dentistry as with any other profession is it important that you know what your clients think of you and why they came to you. You need this information so that you can devise a marketing campaign to bring in more patients like those that patron you often already. You can’t just assume that you know what they think. Because you have been in business 20 years you may have some idea; this is true. But you would be surprised at the number of dentists who think they know their patients so well only to find out after surveying them that they did not actually know the specific reason they acquired most of them in the first place.

What you're after are the buttons to push to get someone in to your practice for service. If you've already decided you know it all about your patients and you have nothing to learn then you don't need to read this and your promotions must be bringing in hoards of new patients daily.

An important thing to realize is that people have different ideas or perceptions about what they observe. Several people can look at the same thing, but each one can see something different. For example, while you may be concentrating on having the best customer service in the universe, your patients may see only that you have a very clean office. You know that having a clean office is part of providing the best customer service and there is much more that you do in your office to ensure customer service is at an all-time high. But your patients may only notice that you have a really clean office. They don't “see” customer service - they “see” a super clean office and this may be the item that makes them feel really good about going to you as their dentist. They may think, “If he cares enough about his office to have it so clean, then his quality of dentistry must be high.”

So in your marketing, communicating that you have the 'best customer service' might not do the trick. The bottom line is you have to ASK.