See? You could fly blind without surveys. Surveys will help you hit the mark. You may be close, but within inches of the gold mine. Your local Dental Association has market research that you can use as well as the American Dental Association.

It is smart business to design a survey (or have one designed) to send out to your past customers that will keep constantly informed on what they think and feel regarding your practice.

Basically you have a fraction of a second to get someone’s attention with your mail piece. The design and message will better communicate to the majority receiving it if something on your card instantly moves them to respond or react - rather then barely noticing it and tossing it in the trash. That's the reality.

Surveying can eliminate costly campaigns that deliver less return on investment. Learn from those who have learned the hard way or as the Fijian Proverb goes, “Listen to the wisdom of the toothless ones.”