5. It’s targeted, personalized and easier to create:

You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient.

"We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using the email services of Constant Contact that we were able to build a connection with our customers, in a timely, engaging, unobtrusive way," - www.jacktarmarblehead.com

Email Marketing is being use now by a lot companies and is generating high revenues for them, one of them might be your competitor. Again time is critical in the online world, making decisions right away can greatly increase the chances of success for your online business. Email Marketing Campaigns can also help you get loyal customers as it builds a more personal connection with them.