Pay Per Click Campaign

SEO - Should you Choose Organic SEO or Pay Per Click Campaign
By Suresh Babu

Search engine optimization (SEO) is a process aimed at improving the number of visitors to a website from "natural" or "organic" (with following the guidelines provided by the search engines like Google, MSN, ASK, Yahoo.) search engine listings. Some of the guidelines are:

Make a site with a clear hierarchy and text links, Offer a site map, Describe your content,includes keywords within the site,Have a Title, description and alt tags,check for correct HTML and goes on and on.

Pay Per Click campaign on the other hand is an advertising method used to make your website visible in the top or on the right side of the search engine listings saying sponsored results. You have to bid on the keywords you want your site to be visible and obviously you have to pay the search engines to have your website listed in the results.

I was in a conference and even in a lot of seminars, people ask me all the time, Which one should I choose for my website? Organic SEO or Pay per Click. Keeping that in mind, I am writing this article. Hope this helps. If you really want to promote your website you should have a combination of SEO, Pay per Click, Offline advertising, Email marketing, directory listing and of course word of mouth as well so that you are not missing anyone.