One powerful feature of private label drinking water is the ability of a select few vendors to add the candidate’s picture to the message on the bottle.

Some of the benefits of private labeled water include:

• A high-quality, effective and custom message.

• Pictures can be added to the label to better identify the message with the candidate.

• Messages can be modified to reflect events like political meetings and rallies and fund raising events. This is important as candidates go on the road to promote their campaigns.

• Individual users often carry the water with them and the message is further extended and promoted.

• Pure water is popular and universally accepted as contributing to good health. The message of the private label effectively reaches more prospects as use grows.

• Effective cost is low and response to the event message is immediate.

• Consumable, portable advertising creates a lasting message and impression.

What to Look for in a Private Label Water Supplier

There are a number of private label water suppliers but they vary widely in the quality of their product offerings. There are three areas to investigate when choosing a supplier:

Quality of Water

Events with a large number of participants require proper hydration with water of the highest quality. High quality water in terms of health and taste is also critical for the acceptance of the theme and event message.

If the water is low quality or tastes bad then the message will fail.

The best quality water on the market today is purified using a distillation/ filtration/ oxygenation process that removes all impurities, including all bacteria, and creates a light, refreshing taste.

Quality of Label Design and Production

The label is the message part of the product and poor-quality labels send a poor-quality message. Production of a poor-quality label is a waste of money and adversely affects the message and theme. For political candidates it is important to use a professional designer to impart a message of quality and add a high quality photo image of the candidate.

It is very important to know that the vast majority (almost all) of the private label opportunities in this country come from water resellers (not bottlers) with desktop-model “thermal” (or “thermal wax”) printing devices with a quality level that cannot compare well to even consumer-grade inkjet printing devices widely available for less than $200 at your local electronics store. These label printers are very cheap in both quality and cost, typically ranging from $10-20k depending on configuration, and are widely used throughout the private label water industry because of their low cost.