Finally, there's the web page itself. As I mentioned previously, you should "sell" your free ebook just like you would any other product. Start with a great headline, write some good sales copy, and make certain you include a list of the benefits.

Instead of simply providing the viewer with a download link for yet another free ebook, you'll be giving them the opportunity to see just what they're getting beforehand. In other words, you'll be "selling" them on why they should take possession.

But that's not the only advantage of having a separate web page. In order to get as much publicity for your free ebook as possible, you should contact ezine owners and encourage them to mention it in their publication.

And rather than try to explain how "good" your ebook is and why they should offer it to their subscribers, you can merely send them to your web page. That way, they can see just how serious you are about the quality of your ebook as well as download a copy in order to personally review it.

Another method for jump-starting your campaign is to submit your free ebook to major download locations such as CNET and ZDNet. If your ebook is accepted, there's no limit to how many times it can be downloaded from these types of high-traffic websites.

Additionally, there are numerous directories where you can submit an ebook the same way you would when submitting your website to search engines. Some directories even specialize in free ebooks exclusively. EbookDirectory.com, for example, claims to be "the biggest directory of free ebooks online".

If the content of your ebook involves a highly specific, smaller targeted audience, then by all means take the time to submit to as many of the more specialized directories and websites as well.